This is the story of how an innocent family photo turned into a celebrated Internet icon, and eventually ended up saving a life
Sam’s father, Justin, has been on dialysis since 2009 and the medical bills were mounting. It got to a situation where he needed a kidney transplant; his mother had died of a similar kidney failure, the family says. So Laney took to the Internet to try and raise funds for Justin in a GoFundMe campaign, which is a good platform to raise cash for personal causes. The goal was to find a kidney donor and raise $75,000.
At first, Laney didn’t mention that she’s the mom of Success Kid. But then she decided to embrace it and spread the word.
“We’re the parents of ‘Success Kid’ for goodness sake,” Laney told The Daily Dot. “If anyone understands the power, the mass, and goodwill of the Internet, it’s those of us lucky to experience it daily.”
A few newspapers got word of it, and soon a Redditor put the word out: “Calling All Redditors: Success Kid’s Dad needs a Kidney. Donate Here.”
It went viral and in a few days, the campaign hit $100,000 – well over the target. Laney couldn’t control herself.